Before we start the discussion on the HubSpot CMS, we will look at what a Content Management System (CMS) is.
A CMS is simply a system that manages content. Let’s break down these three components and do a more in-depth analysis.
What is Content?
Content is both information and communication, and the total sum of readability, relevancy, and usefulness of the information presented, and the manner in which it is presented. Content may include text, graphics, video, images, audio, documents, records, etc. As we are talking about online content, it can be anything that is stored and managed online.
What is Management?
It is the act of managing, directing, handling or controlling digital content electronically.
What is a System?
A system is a set of interacting or interdependent components, working together to achieve a common goal. Here, ‘system’ is meant as a software tool or combination of software tools that enable the management of content efficiently and effectively to achieve a desired output.
Now combining all three definitions:
A CMS is a software system that enables groups of both technical and non-technical people within an organization to store, edit, manage, control and publish a variety of informational and valuable digital content to achieve a common goal: i.e., to attract the ideal visitors to the page to increase leads.
Depending on the work you want your website to perform, there are many types of Content Management System.
- WCMS (Web Content Management System)
- CCMS (Component Content Management System)
- ECMS (Enterprise Content Management System)
- DMS (Document Management System)
- LCMS (Learning Content Management System)
- EDRMS (Electronic Document and Records Management System)
The type of CMS that meets your company requirements will depend on the type of content you wish to manage, the size of your organization, in-house resources and many more factors.
Today’s marketers are not using traditional marketing tactics. Instead of dismaying potential customers with guerrilla marketing or telemarketing tactics and excessive text message marketing to drive your sales, how about attracting visitors towards you by giving them something they want and need, and building goodwill and trust? That’s how modern marketers are converting their visitors into the leads. This is what we call inbound marketing. Inbound marketing utilizes the full spectrum of platforms available to you online as a way to attract key people to your site and turn them into leads through: Social Media, SEO, Email Marketing, and Blogging.
Inbound Marketing doesn’t work in isolation – there are so many components and links to be connected. For example: from blogs to tweets to emails – these all work together and hence have to be managed together. That means visiting many different sites to manage many different platforms, with different logins and different tracking for every single thing you do. This can become overwhelming and nearly impossible to handle smoothly.
HubSpot is the solution to the above mentioned problems! With HubSpot, you are able to bring everything into one place. The HubSpot CMS has modern and advanced analytics and a tracker that will show you direct Returns-on- Investment for your marketing efforts. Migrating your website to the HubSpot CMS has many advantages. Some of the prominent advantages are mentioned below:
One Tool for All:
Whether it’s inbound campaigns, offers, emails, SEO, or CTAs, all are aligned with only one platform – this provides effective and efficient handling of content.
File Management:
Files are easily accessible with the HubSpot platform for use anywhere on your site. This option makes it easy to consolidate all marketing activities.
Content Personalization:
With HubSpot, you are allowed to use Smart Content, a CRM with tailored marketing tactics, which auto-magically personalizes your website and links it with each unique visitor’s needs and tastes.
Closed-Loop Reporting:
This makes it easy to get insights about the impact of your content in relation to the rest of your marketing activities.
Fast And Secure Website:
Hosting your website on HubSpot lets you benefit from HubSpot’s enterprise grade Content Delivery Network. A CDN is a network of proxy servers that are used by several data centers to ensure speed and security. It means that the chances for downtime are low. In 2014, HubSpot achieved 99.99% uptime.
According to HubSpot research, businesses that used HubSpot saw their traffic increase by more than 25X.
In deciding whether HubSpot is the right choice for your business, you must first assess your business goals and budget and research your options. Are you currently trying to scale your business? What are your revenue growth targets? Are you looking for a powerful inbound marketing strategy tool that boosts business sales? If the answer to any of those questions is ‘Yes,’ then you are choosing the right content management system.
Deciding to go for HubSpot is a big business decision and requires thoughtful planning for design and implementation. It might be costly, but it’s worth the investment if chosen carefully.
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